A whole support network. One press away.

One button.
A world of help.

Press Frank and say what you need. It can answer, talk you through a fix, bring in a real person, arrange help at home or contact someone you trust.

$149Frank device

1 free monthFrank service from activation

$25/monthService + cellular

U.S. pricing in USD. Shipping and applicable taxes confirmed before ordering.

Frank with attached keys, docked on the included oak charging tray

01 Frank

02 Oak charging tray · included

Oak charging tray included. Product render.

Press the yellow button

Say what you need

Get useful help

What can Frank do?

One small button.
Layers of help.

Start with an answer. Add a real person only when the problem needs one.

Your day, made easier

Less to work out.
More to get on with.

No small text to read or menus to navigate. Just press and ask.

Stay in touch

“Call my daughter.”

Reach family or someone you trust with a simple spoken request.

Keep your plans

“What have I got on today?”

Add appointments, set alarms and reminders, and get help booking events and tickets.

Get out and about

“Book me a taxi home.”

Arrange a ride, check bus and train times, or ask for directions.

Sort the errands

“Help me order my groceries.”

Get help with shopping, prescription pickup and parcel collection.

Find a helping hand

“I need a plumber.”

Find practical help for a repair or a job around the house, with the price agreed first.

Ask the little things

“What’s on TV tonight?”

Check opening hours, ask an everyday question or talk through something you’re unsure about.

Frank asks before booking, sharing details or spending money. Purchases and external services cost extra; availability depends on your area.

A mother asks Frank about a letter while her daughter pours tea nearby

Good for you. Reassuring for them.

Stay family.
Not the helpdesk.

A taxi booked. An appointment remembered. A question answered without another call for help. Frank gives older parents more ways to get on with their day, and their children more time to enjoy being family.

For meMake your own plans, ask your own questions and get things sorted. You stay in control.
For familyA useful gift for a parent, and a little breathing room alongside work, children and life.

A little more familiar, every day

Your routines.
Your kind of help.

Frank is designed to remember the things you choose to share, so you can spend less time explaining and more time getting on with your day.

The way you like things

Your routines, preferences and previous requests help Frank make the next conversation more useful.

The people in your life

Choose the family, friends and trusted contacts you want Frank to help you reach.

Always your choice

You decide what to share. Ask to correct or forget something whenever you need to.

The power behind the button

One press opens
your whole support circle.

Frank starts with the simplest, quickest help. It brings in people only when the job needs them — and within the permissions you set.

Frank’s intelligenceAnswers, reminders and the next sensible step
Frank support teamReal people who stay with the problem
Family & friendsWhen you want someone you know
Local helpersSmall jobs and practical home visits
Your chosen contactSomeone you trust, with your permission

You do not need to know who to call. Tell Frank the problem; Frank works out the simplest useful route.

One Frank. Your way.

Close when you need it.
Out of the way when you don’t.

01

With your keys

Frank takes an ordinary keyring, so it leaves home when you do.

02

On a pendant

A soft breakaway cord keeps the button within easy reach around the house or garden.

03

Clipped to your phone

A slim clip puts Frank on the thing you already carry — without another app to open.

Oak charging tray included

Home for your keys.
Power for your week.

Plug the oak tray in where you already leave your keys. Set Frank on the magnetic charging point and it settles into place, keeping it topped up for the next time you head out. There’s room for the keys, lanyard or phone you carry it with.

Up to a week
of battery life with smart power management, depending on use
Magnetic dock
guides Frank onto its charging contacts
Included
an oak tray for Frank and the things you take with you
Frank docked magnetically in its oak charging tray beside its attached keys

Designed around your say-so

Helpful does not mean intrusive.

Press to beginFrank listens when you press the button, not all day.

You choose your peopleFamily and trusted contacts are set by you.

Ask before actingFrank confirms before sharing details or spending money.

Frank Home Edition

Your Frank.
$149 to make it yours.

U.S. pricing in USD. Shipping and applicable taxes confirmed before ordering.

  • Frank device with keyring, pendant and phone clip
  • Oak magnetic charging tray included
  • Built-in mobile connection — no Wi-Fi setup
  • An included month of Frank service from activation
$25/monthAfter your included month.
Cellular connectivity included.

Be one of the first

Bring Frank home.

Join the U.S. launch list. Frank is $149, with service and cellular connectivity at $25/month after your included first month.

See what’s included →

No payment or commitment.

US · USD

U.S. launch prices are fixed in USD.

We remember your selection on this device for six months.

A few sensible questions

Good to know.

Does Frank listen all the time?

No. Frank starts listening when you press the yellow button. You are always the one who begins the conversation.

What happens if I press it by accident?

Nothing to worry about. Frank will ask what you need. If you do not need anything, just say so — or leave it and Frank will stop.

How does charging work?

Frank comes with an oak charging tray. Plug it in where you normally keep your keys, then set Frank on its magnetic charging point. The magnets guide it onto the charging contacts and keep it topped up.

How long does the battery last?

Smart power management gives Frank up to a week of battery life, depending on use. Leave the oak charging tray where you keep your keys and top Frank up whenever you get home.

Do I need a smartphone?

No. Frank has its own mobile connection and speaker. A phone clip is simply one of the ways you can choose to carry it.

How can Frank help if I have a fall?

Press Frank to ask it to contact someone you have chosen. Automatic fall detection and emergency response are not part of the launch offer.

Is Frank an emergency alarm?

No. Frank is an everyday helper, not a medical device or guaranteed emergency service. It can help you contact people you trust when you ask it to.

Who can Frank contact?

You choose. That might be family, a neighbour, a trusted helper or a professional service. Frank asks before sharing information or spending money.

US · USD

U.S. launch prices are fixed in USD.

We remember your selection on this device for six months.